How to Engage Dormant Customers? A Digital Marketing Experiment with a ...

PDF MARK 3220 Marketing Research Spring 2022 Syllabus - HKUST

the semester to participate in the marketing experiment. 2. Write two 2-page critiques of academic articles. You can find articles fro m top field journals, Journal of Marketing Research, Journal of Consumer Research, and Marketing Science. The detailed instructions for participating in the research experiment will be distributed on the course ...

Home - HKUST Department of Marketing

The focus of the Marketing Department is on academic quality and excellence in every endeavor it undertakes. It provides intellectual leadership in academic research and stimulates open discussion of basic research questions. Read more. DEPARTMENT OF MARKETING. DEPARTMENT OF MARKETING. Read more.

The Power of Surprise as a Marketing Tool | HKUST Business School

This was the question asked by HKUST professors J. Christine Kim and Wenbo Wang and their co-authors. In a pioneering 2019 study, the authors found that surprise may be a powerful marketing tool. ... The researchers devised six experiments to empirically test these contradictory predictions. In one, consumers were shown advertisements for a ...

Curriculum | HKUST MSc in Marketing

This course provides students with a fundamental understanding of best-practice marketing research methods deployed by well-managed firms. Research design, data collection, and data analysis play important roles in marketing, and the course emphasizes the interpretation and use of results rather than their mathematical and statistical derivations.

Marketing - Program & Course Catalog

A candidate for an MPhil degree is expected to demonstrate knowledge in the discipline and to synthesize and create new knowledge, making a contribution to the field. Students intending to do a Doctor of Philosophy (PhD) Program in Marketing at HKUST should consider entering the MPhil Program to acquire the training necessary for a PhD degree.

PhD in Marketing | HKUST PhD Programs

The Department of Marketing continuously strives to achieve excellence in research. The faculty members are renowned for high-quality research and frequently publish their work in top international marketing journals, such as the Journal of Marketing Research (JMR), Journal of Consumer Research (JCR) and Marketing Science (MS). The Marketing Department ranks in the top 10 worldwide in terms of ...

Program & Course Catalog - prog-crs.hkust.edu.hk

Strategic marketing objectives and implementation of strategies through pricing, distribution channels, promotion and new-product decisions. This is a core course for MBA. ... quasi-, and natural experiments, and observation data. Intended Learning Outcomes. On successful completion of the course, students will be able to: 1.

Review of MARK 3220 - Marketing Research | USTSPACE 科大社群

Marketing Research. Basic research tools and procedures used in marketing research, and strategic uses of marketing research information in managerial decision making. Course Rating: 3.7 out of 5.0 with 43 ratings.

Doctor of Business Administration - dba.hkust.edu.hk

A Digital Marketing Experiment with a Fortune Global Company" Prof. Tat Koon KOH . Associate Professor, Department of Information Systems, Business Statistics and Operations Management 7:10 - 7:20pm: DBA Student Sharing . Mr. Anthony Poon. Chairman and CEO, ALE Group Holding Ltd 7:20pm - 7:35pm: Q&A . Prof. Shaohui Zheng

PDF MARK 3220 MARKETING RESEARCH SPRING 2023 (Feb 3 ~ May 9, 2023) - HKUST

4. Marketing Experiment In accordance with HKUST's research mission, students in all marketing courses are expected to complete a research requirement during the semester. The purpose of this assignment is to give you a brief acquaintance with the type of research conducted in behavioral sciences. You can fulfill this

Marketing - Program & Course Catalog

Students of the program cultivate foundational marketing knowledge through a series of core courses and accrue the latest marketing information and practical marketing skills through elective options. Students will derive cutting-edge knowledge, tools, and decision frameworks needed to tackle real-world marketing challenges.

Marketing Research Seminar Series

More about HKUST. University News Academic Departments A-Z Life@HKUST Library. ... Insights from a Field Experiment Marketing Research Seminar Series - Aspirational Goal Communications on Sales Agents' Behavior: Insights from a Field Experiment. 29 May 2024. 10:30am - 12:00pm ...

Home | HKUST MSc in Marketing

Outstanding HKUST international UG students and alumni admitted to the School's MSc programs. Successful applicants will be awarded up to HK$ 100,000 of tuition waiver. Program. Bachelor to Master (B2M) Passport (2024/25 Intake) The B2M network provides selected students with individual support, waiver of application fees, and other exclusive ...

Research Camps - HKUST Department of Marketing

Research Camps. Dec 10-12, 2023. Marketing Research Camp 2023 [ Photo] Venue: Executive Classroom 1 (RM 3001), 3/F, LSK Business Building, HKUST. Seminar Speakers & Presentation Titles: Dec 11, 2023. Prof. Rebecca W. Hamilton (Georgetown University): "Customization and the Customer Journey: Longitudinal Effects on Loyalty".

HKUST Marketing Experiment Sign-Up System (markexpt) - Sur.ly

HTTPS. Usthk-markexpt.sona-systems.com provides SSL-encrypted connection. ADULT CONTENT INDICATORS. Usthk-markexpt.sona-systems.com most likely does not offer any adult content. Popular pages. HKUST Marketing Experiment Sign-Up System (markexpt) Department of Marketing. Check. Open neighbouring websites list. usthk-markexpt.sona-systems.com ...

Program & Course Catalog

To graduate from this undergraduate degree program, students are required to fulfill the following requirements: • University Common Core Requirements • University English Language Requirement • School Requirements: School of Business and Management • Major Requirements: BBA in Marketing • At least 120 credits (where the requirements of a student's programs of study fall short of ...

PDF MARK 3220: Marketing Research - HKUST

An important part of this course is the group research project. Based on a relevant marketing problem decided by your group, you will execute a full marketing research project. Your group is expected to present one research report in class. As outlined in the course grading, the research project forms the most important part of your grade.

PDF JINGLING YU - bmphd.hkust.edu.hk

Room 4017, LSK Business Building, HKUST, Clear Water Bay, Hong Kong (+852) 52656184｜[email protected] EDUCATION Hong Kong University of Science and Technology, Hong Kong S.A.R - Ph.D. in Quantitative Marketing 2021 - present - M.Phil. in Quantitative Marketing June 2021 Xiamen University, Xiamen, China

PDF BBA in Marketing - ugadmin.hkust.edu.hk

MARK 3220 Marketing Research 4 MARK 3420 Consumer Behavior 4 MARK 4210 Strategic Marketing 4 Elective(s) Minimum credit(s) required MARK MARK 3000-level or above Electives (Any 3 courses of the 12 subject and level as specified) 2019-20 MARK (4Y) (2019-20 intake) Page 1. Title: Catalog_Rpt

Curriculum - HKUST Department of Marketing

Curriculum. Information about BBA in Marketing program curriculum is listed below. In addition to the requirements of their major programs, students are required to complete the University and School requirements for graduation.

Program & Course Catalog

Students of the program cultivate foundational marketing knowledge through a series of core courses and accrue the latest marketing information and practical marketing skills through elective options. Students will derive cutting-edge knowledge, tools, and decision frameworks needed to tackle real-world marketing challenges.